| 电视栏目名称的语言学分析 |
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| 引用本文： | 蒋成峰. 电视栏目名称的语言学分析[J]. 重庆邮电学院学报(社会科学版), 2007, 19(1): 108-111 |
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| 作者姓名： | 蒋成峰 |
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| 作者单位： | 中国传媒大学 北京100024 |
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| 摘 要： | 栏目名称既是栏目的象征符号，又是品牌经营的核心内容，而且还包蕴着很丰富的文化内涵。为此，从格式和语言张力两方面分析了电视栏目名称。认为栏目名称的格式是以简短性为基本原则，四言、五言为基本格式；语言的张力来自于句法的不完备性、意义的丰富性和形式的变异性几方面。
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| 关 键 词： | 栏目名称 语言格式 张力 |
| 文章编号： | 1673-8268(2007)01-0108-04 |
| 修稿时间： | 2006-10-13 |
Linguistic Analysis of the Names of TV Columns |
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| JIANG Cheng-feng. Linguistic Analysis of the Names of TV Columns[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 19(1): 108-111 |
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| Authors: | JIANG Cheng-feng |
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| Affiliation: | JIANG Cheng-feng (Communication University of China, Beijing 100024, China) |
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| Abstract: | The name of TV column is not only the symbol of TV column but also the core of brand management,which contains rich cultural connotation.Hence,this paper analyzes the names of TV columns from two aspects:one is the format of the names of TV columns,which is based on the principle of brevity and the forms of four-words or five-words;the other is the tension of the names of TV columns,which comes from the imperfection of syntax,enrichment of meaning and variability of forms. |
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| Keywords: | name of TV column linguistic format tension |
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