| 论晚报新闻标题的定位 |
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| 引用本文： | 高立.论晚报新闻标题的定位[J].湖南文理学院学报(社会科学版),2003,28(6):88-89. |
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| 作者姓名： | 高立 |
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| 作者单位： | 常德日报社 湖南常德415000 |
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| 摘 要： | 报纸市场化运作成分加大 ,报业竞争日趋激烈。晚报是面对市场的报纸 ,因此 ,标题要吸引读者 ,成为冲入市场的第一道“风景线”。晚报标题制作要吸收广告学的合理成分 ,着眼报纸促销和提升效益。
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| 关 键 词： | 晚报 市场 新闻标题 定位 |
| 文章编号： | 1672-6154(2003)06-0088-02 |
| 修稿时间： | 2003年9月15日 |
On the Choosing of Headlines for the News of Evening Newspapers |
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| GAO Li.On the Choosing of Headlines for the News of Evening Newspapers[J].Journal of Hunan University of Arts and Science:Social Science Edition,2003,28(6):88-89. |
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| Authors: | GAO Li |
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| Abstract: | Newspapers are becoming more and more marketoriented and the competition in newspaper business is becoming more and more fierce.Evening news papers are market-oriented so the headlines should attract the readers' attention of their first glance.It's necessary that like advertisement making,newspaper headline writing pay attyentium to newspaper sales and the increase of profit. |
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| Keywords: | evening news market news headline choosing |
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