正确理解广告设计艺术中的民族化问题

不同的民族有着不同的文化 ,任何一个国家的广告设计艺术中都打上了深深的民族烙印。尽管文化的相互交融打破了民族、国家的界限 ,但要使一个民族真正接受外民族文化 ,还须经过一个过程。在广告设计艺术中过分强调民族文化的作用是不可取的 ,但是简单否定民族文化对广告效果的影响也是设计的误区

Properly Comprehending the National Culture of the Advertising Design Art

Different nations have assorted cultures,the advertising design art of any country has its national brand.Although cultural communication have thawed the boundaries between nations and countries,to make a nation totally accept other cultures needs to go through a course of communication and assimilation.In the advertising design art, excessive stress on the function of the national culture should not be taken,but to simply deny the national culture's effect on advertising design is also a distortion of the design.