冲突与融合:全球化语境下跨文化传播的主旋律

伴随着经济的全球化,现代信息与通讯技术的突飞猛进,使文化传播与媒介结合越来越紧密。在全球化语境下,跨文化传播呈现出繁荣的景象,经济与政治的力量亦使跨文化传播在不断的融合与不断的冲突中呈现螺旋式上升,引发出全球的文化冲突与寻求文化身份认同的潮流,其主旋律应为:冲突与融合。然而,跨文化传播并不只是一个单向的全球一体化的文化运动,它包含着全球化与地域性、同质化与异质化两种文化力量的对峙与互动。任何一个民族文化只有在吸收外来文化精华,结合本土文化的优势,才能在历史发展的长河中找到合适的空间。当前跨文化传播的境况中,倡导多元文化的"共存互补",引入儒家文化"和而不同"的智慧,才是消弭文化冲突的最佳方案。

Conflict & Convergence:Main Melody of Intercultural Communication in Globalization

We are in the time of globalization. The rapid development of modern information & communication technology makes cultural communication closer and closer to the news medias. Under the language surroundings of globalization, intercultural communication goes up-word and in good lines so that the forces of economics and politics make the intercultural communications conflict and convergence, although many problems have been met.So the conflict and convergence are the main melody of the intercultural communication in globlization.But cross-cultural communication is not only a single global movement, but is the movement of including confront each other and convergence each other between the two or more two cultures of the global and the district, the similar and the different. Every national culture only absorb the cultural cream from other countries, combine it with its own, can find suitable spaces for its progress. At present, the cross-cultural communication should initiate the pluralism of living together and adding each other, recommend Confucian culture of similar but different, which is the best way of cross-cultural communication.