| 泛动画市场与文化营销 |
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| 引用本文： | 黄鸣奋. 泛动画市场与文化营销[J]. 重庆邮电学院学报(社会科学版), 2010, 0(1): 79-85 |
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| 作者姓名： | 黄鸣奋 |
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| 作者单位： | 厦门大学中文系; |
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| 基金项目： | 2009年度国家社会科学基金艺术学重点项目:西方数码艺术理论六十年(09AA001) |
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| 摘 要： | 在新媒体革命的推动下，传统动画产业正朝以新媒体动画为龙头的泛动画产业演变，成为各国文化软实力的有机组成部分。泛动画市场以知识产权为基础而发展，以文化交流为特色，以社会营销为旨归。它可以根据不同标准加以分类。主文化、副文化与反文化的矛盾是区别动画市场的重要依据。在营销过程中，泛动画可以通过品牌授权、技术应用、经营运作而形成时尚文化市场、民俗文化市场和旅游文化市场。
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| 关 键 词： | 泛动画 泛动画市场 文化营销 |
On Pan-Animation Market and Cultural Marketing |
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| HUANG Ming-fen. On Pan-Animation Market and Cultural Marketing[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2010, 0(1): 79-85 |
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| Authors: | HUANG Ming-fen |
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| Affiliation: | Chinese Department;Xiamen University;Xiamen 361005;China |
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| Abstract: | Promoted by the new media revolution,the traditional animation industry is moving to pan-animation industry leading by new media animation,becoming an integral part of cultural soft power of countries all over the world.Pan-animation market is based on intellectual property rights,focusing on cultural exchange,and aiming at social marketing.It can be classified according to different standards,one of which is the contradiction between dominant culture and sub culture as well as counter-culture.In the market... |
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| Keywords: | pan-animation pan-animation market cultural marketing |
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