| “电视化”理论质疑 |
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| 引用本文： | 路庆平.“电视化”理论质疑[J].郑州航空工业管理学院学报(社会科学版),2005,24(4):39-40. |
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| 作者姓名： | 路庆平 |
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| 作者单位： | 河南大学,新闻与传播学院,河南,开封,475001 |
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| 摘 要： | 广播、电视等媒体在传播过程中,因其各自的媒介符号特征的差异而表现出在类似线性(单一文字或声音)或场性(声音加图像)的传播样态的区别,线性传播必将带来线性思维,场性传播注定诱发场性思维,这样过于直接的推论稍显简单,忽略了受众在接收信息过程中主动处理信息的能动性,易流于"形式决定论"的片面认识.
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| 关 键 词： | 广播电视 "电视化" 线性思维 场性传播 |
| 文章编号： | 1009-1750(2005)04-0039-02 |
| 修稿时间： | 2005年4月19日 |
Query the Theory of "Televisionizition" |
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| LU Qing-ping.Query the Theory of "Televisionizition"[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2005,24(4):39-40. |
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| Authors: | LU Qing-ping |
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| Institution: | LU Qing-ping |
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| Abstract: | In the communication course of media such as the broadcast,TV,etc.Iinear communication will cause linear thinking while spreading communication is destined to cause spreading thinking besause of the difference of media's symbol characteristics.But this overly direct inference seems slightly simply,which has neglected audience's dynamic role of initiative processing information when receiving message.It is apt to be one-sided "form determinism". |
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| Keywords: | broadcast and television "televisionizition" linear thinking spreading communication |
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