| 论消费者的知觉风险及营销对策 |
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| 引用本文： | 蒋晓川. 论消费者的知觉风险及营销对策[J]. 重庆工商大学学报(社会科学版), 2003, 20(2): 74-76 |
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| 作者姓名： | 蒋晓川 |
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| 作者单位： | 重庆交通学院,重庆,400067 |
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| 摘 要： | 消费者产生知觉风险的原因众多。我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险,加快消费者的购买决策。
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| 关 键 词： | 知觉风险 营销策略 收集信息 品牌忠诚 品牌形象 |
| 文章编号： | 1672-0598(2003)02-0074-03 |
| 修稿时间： | 2002-11-06 |
Discussion on consciousness risk and marketing countermeasures of consumers |
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| JIANG Xiao-chuan. Discussion on consciousness risk and marketing countermeasures of consumers[J]. Journal of Chongqing Technology and Business University Social Science Edition, 2003, 20(2): 74-76 |
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| Authors: | JIANG Xiao-chuan |
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| Abstract: | There are a lot of reasons for consciousness risk of consumers. We can take different marketing strategies to reduce consciousness risk and to promote purchase of consumers by collecting different information and based on the quality of information the consumers collected. |
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| Keywords: | consciousness risk marketing strategy collection of information brand loyalty brand image. |
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