媒体于丹:审美祛魅时代的一抹暖色

媒体于丹的市场成功展现了媒体在制造市场明星偶像和文化意义方面的巨大能量,其关键环节在于.媒体于丹不仅成为一个消费社会里受到人们广泛追捧的与演艺、体育明星相似的文化明星,而且她对中国传统经典的身边化、人情化、故事化讲述,使她的风格化"心得"赢得了消费者的广泛认同,而且她对中国传统文化创造性转化的借用成为人们复活内心中国传统文化家园感的渴望.

YU Dan in Media:A Warm Color in a Time of Aesthetic Disenchantment

Starting from the success of YU Dan in medium field,this article tries to explore the great power of media in creating market idol and cultural significance. The key point is that YU Dan in media becomes not only a cultural star similar to popular actors and sport stars in this consumer society,but identification is realized with the consumer based on her familiarized,emotional story telling style of Chinese traditional classics. At the same time,her borrowing of traditional Chinese culture creatively trans...