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The Impact of Cell Phone Noncoverage Bias on Polling in the 2004 Presidential Election
Authors:Keeter  Scott
Institution:Pew Research Center
Abstract:Despite concerns that the accuracy of preelection telephonepolls would be harmed by the omission of voters who could bereached only by cell phone, most national polls performed wellin predicting President George W. Bush’s reelection in2004, and state polls were generally accurate as well. The nationalexit poll conducted by the National Election Pool found that7 percent of Election Day voters had cell phone service butno land line; younger voters were far more likely to be cell-only:19 percent among those age 18–24 and 20 percent amongthose age 25–29. Within these two youngest age cohorts,cell-only voters were significantly more likely to be singleand childless. While cell-only voters were more supportive ofJohn Kerry than voters overall, they were similar to other voterswithin their own age cohort. Because of this, preelection telephonesurveys that weighted their data appropriately by age were notsignificantly biased by the absence of the cell-only voters.
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