| 品牌战略与企业文化力开发 |
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| 引用本文： | 皋艳,马梦诗. 品牌战略与企业文化力开发[J]. 盐城工学院学报(社会科学版), 2004, 17(3): 35-37 |
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| 作者姓名： | 皋艳 马梦诗 |
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| 作者单位： | 1. 盐城工学院,社会科学部,江苏,盐城,224003
2. 南京市建邺区党校,南京,210002 |
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| 摘 要： | 激烈的市场竞争中品牌战的帷幕已徐徐拉开,品牌战的背后实际就是企业间的文化战,企业文化力的开发已成为品牌战略中的一个重要内容。
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| 关 键 词： | 品牌战略 企业文化 开发 |
| 文章编号： | 1008-5092(2004)03-0035-03 |
| 修稿时间： | 2004-03-03 |
Strategy of the brand and developing the power of corporate culture |
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| Gao yan,Ma mengshi. Strategy of the brand and developing the power of corporate culture[J]. Journal of Yancheng Institute of Technology, 2004, 17(3): 35-37 |
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| Authors: | Gao yan Ma mengshi |
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| Affiliation: | Gao yan1,Ma mengshi21.Department of Social Sciences of Yangcheng Institute of Techology,Jiangsu Yangcheng 224003,china 2.CPC School of jianye,Jiangsu Nangjing 210002,China |
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| Abstract: | In the fierce market competition, the curtain of the fight between the brand has already been drawn back..It is a culture fight among enterprises that real behind fight of the brand. The development of the strength of corporate culture has already become an important content in the strategy of brands. |
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| Keywords: | the fight between the brand the culture of the enterprises |
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