| 网上直销渠道与中间商渠道互补性的模型分析 |
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| 引用本文： | 马飒,黄建锋.网上直销渠道与中间商渠道互补性的模型分析[J].南通工学院学报(社会科学版),2004,20(4):22-26. |
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| 作者姓名： | 马飒 黄建锋 |
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| 作者单位： | 南通大学,江苏南通226007 |
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| 摘 要： | 文章通过建立一理论模型，在考虑非价格因素作用的条件下，论述了电子商务环境下，网上直销渠道与中间商渠道之间的互补关系，并指出，电子商务环境下的新型渠道关系不应是相互冲突和相互排斥，而应是相互协调，优势互补。
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| 关 键 词： | 电子商务 流通渠道 中间商 互补性 |
| 文章编号： | 1008-2190(2004)-04-0022-05 |
Analysis of the Model of the Complementarities of Direct and Intermediated Sales |
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| MA Sa,HUANG Jian-feng.Analysis of the Model of the Complementarities of Direct and Intermediated Sales[J].Journal Of Nantong University(Education Sciences Edition),2004,20(4):22-26. |
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| Authors: | MA Sa HUANG Jian-feng |
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| Abstract: | Considering non-price factors, this paper discusses the relationship between channels of direct and intermediate sales through erecting a model in an e-commerce environment. It concludes that, in such an environment, the two channels do not conflict but complete with each other. |
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| Keywords: | e-commerce distribution channel intermediary complementarities |
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