| 媒体外交初探 |
| |
| 引用本文： | 任海,徐庆超.媒体外交初探[J].中国人民大学学报,2011(5). |
| |
| 作者姓名： | 任海 徐庆超 |
| |
| 作者单位： | 中央电视台工会联合会;中国人民大学国际关系学院; |
| |
| 摘 要： | 报纸、电视、互联网,这三类媒体都极大地改变了人类历史、人们的生活和人际交往,媒体外交也在这一历史进程中出现,它改变并仍在影响着国家关系、国际政治和世界局势。媒体外交的兴起,当前关于媒体外交的研究状况及其功能,中国媒体外交的优势、劣势、面临的威胁和挑战等问题,值得探讨。中国应该充分利用自己的优势,积极发展媒体外交,同时又要谨慎且警惕地管理媒体外交,有效限制其不利因素的扩散。
|
| 关 键 词： | 媒体外交 软实力 新媒体 SWOT分析法 |
Media Diplomacy |
| |
| REN Hai,XU Qing-chao.Media Diplomacy[J].Journal of Renmin University of China,2011(5). |
| |
| Authors: | REN Hai XU Qing-chao |
| |
| Institution: | REN Hai1,XU Qing-chao2(1.Federation of Labor Unions,CCTV,Beijing 100859,2.School of International Studies,Renmin University of China,Beijing 100872) |
| |
| Abstract: | Newspaper,television and the internet has changed human history,human life and human communication dramatically.And media diplomacy bursts into the historical process,changes and imposes impacts on national relations,international politics and word situation.The main contents of this article covers the rise of media diplomacy,its research situation and function,as well as the advantages,disadvantages,threats and opportunities of China media diplomacy.It is time to welcome the age of media diplomacy.Therefor... |
| |
| Keywords: | media diplomacy soft power new media SWOT analysis |
| 本文献已被 CNKI 等数据库收录！ |
|
