| 消费者对住宅营销若干传播因子的反应 |
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| 引用本文： | 王朋.消费者对住宅营销若干传播因子的反应[J].广州大学学报(社会科学版),2004,3(2):32-35. |
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| 作者姓名： | 王朋 |
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| 作者单位： | 广州大学经济与管理学院,广东,广州,510091 |
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| 基金项目： | 广州市教育局科技计划项目,批准号:01-26 |
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| 摘 要： | 本文基于在广州市进行的入户调查,分析了消费者对报刊、电视、网站、中介机构、口碑、房展、开发商品牌、售楼处、售楼书和售楼人员等住宅营销传播因子的反应,这些数据和研究结果将对房地产公司设计和管理住宅整合营销传播提供帮助。
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| 关 键 词： | 住宅营销 消费者 媒体传播 |
| 文章编号： | 1671-394X(2004)02-0032-04 |
| 修稿时间： | 2003年11月12 |
An investigation into consumers' responses to property-related media |
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| WANG Peng.An investigation into consumers' responses to property-related media[J].Journal of Guangzhou University(Social Science Edition),2004,3(2):32-35. |
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| Authors: | WANG Peng |
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| Abstract: | Based on door-step investigation in Guangzhou, this paper studies the customer's responses to property-related media such as newspapers, TV programs & internet websites, agencies, marketers, property fairs, developers' reputation and samples and staff. The data gathered and the result gained are considered to be of help to property businesses' management and marketing. |
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| Keywords: | property marketing consumer media |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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