| 加入WTO后我国网络广告的发展分析 |
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| 引用本文： | 王敏锋,皮育晖.加入WTO后我国网络广告的发展分析[J].重庆交通学院学报(社会科学版),2002,2(4):18-20. |
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| 作者姓名： | 王敏锋 皮育晖 |
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| 作者单位： | 重庆交通学院财经系 重庆400074
(王敏锋)，淮阴工学院土木工程系 江苏淮阴223001(皮育晖) |
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| 摘 要： | 网络广告作为全球第五大媒体广告而倍受重视。结合我国实际国情 ,以客观事实为依据 ,阐述了我国网络广告的发展情况和新形式下的机遇与挑战 ,以及对其前景的看法
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| 关 键 词： | 网络广告 机遇 挑战 前景 |
| 文章编号： | 1009-9794(2002)04-0018-03 |
| 修稿时间： | 2002年5月20日 |
The Development of China's Internet Advertising after the Entry into WTO |
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| WANG Min-feng ,PI Yu-hui.The Development of China''''s Internet Advertising after the Entry into WTO[J].Journal of Chongqing Jiaotong University(Social Sciences Edition),2002,2(4):18-20. |
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| Authors: | WANG Min-feng PI Yu-hui |
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| Institution: | WANG Min-feng 1,PI Yu-hui 2 |
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| Abstract: | As the internet ad has become the fifth medium,much attention has been paid to it.Based on some facts in China,the opportunities and the challenge that WTO brings to internet ad,its present condition as well as its prospect are stated. |
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| Keywords: | internet ad opportunity challenge development |
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