关于加快我国品牌建设的战略思考

改革开放以来,我国涌现出一批名牌产品和名牌企业,但与发达国家相比,目前我国仍是品牌弱国,处在全球价值链的底端。要尽快采取有效措施,加强品牌战略的研究、宣传和协调,积极营造良好的社会环境,进一步提高技术创新力。加快推进我国的品牌战略,大力开发和培育附加值高、技术含量高、竞争能力强的产品,尽快形成一批有实力的跨国企业和著名品牌,提高我国的国际竞争力。

Strategic Thinking of Fostering Our Famous Brands

Since the reform and opening up,a large group of famous brand products and enterprises have emerged in our country.However,compared with those in developed countries,they still struggled at the bottom of global value chains.We should take effective measure as soon as possible,to study brand strategy,publicize and cooperate relative measures,and create a favorable social environment,further strengthening technology innovation of enterprises.Meanwhile,the enterprises should carry out brand strategies, and vigorously develop highly competitive products that yield a high added value and are produced with advanced technology,thereby forming a group of powerful transnational enterprises and famous brands to enhance international competition capability of our country.