| 青海地方节庆文化与社会经济发展关系研究 |
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| 引用本文： | 王昱,毕艳君.青海地方节庆文化与社会经济发展关系研究[J].青海民族研究,2009(1). |
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| 作者姓名： | 王昱 毕艳君 |
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| 作者单位： | 青海省社会科学院,青海,西宁,810000 |
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| 摘 要： | 本文结合青海实际,就如何发挥节庆品牌的各种效应,打造真正的节庆文化品牌,提出了整合节庆资源、进行总体规划,树立品牌意识、打造节庆精品、加强市场化运作等针对性的对策建议.
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| 关 键 词： | 青海 节庆文化 社会经济 |
On the Relationship between the Local Festival Culture and Social Economic Development |
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| WANG Yu,BI Yan-jun.On the Relationship between the Local Festival Culture and Social Economic Development[J].Nationalities Research In Qinghai,2009(1). |
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| Authors: | WANG Yu BI Yan-jun |
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| Abstract: | This paper,in the light of specfic conditions of Qinghai,put forward the constructive suggestions in integrating the festival resouree,holding up the famous brand consciousness,strengthening the market functioning and so on to counter how bring the various effect of famous brand festival into play and promote the real famous brand festival culture. |
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| Keywords: | Qinghai festival culture famous brand |
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