我国城镇中小学生假期国内旅游消费市场开发

我国城镇中小学生假期普遍存在着因父母上班而无人管的现象,于是父母用要么送孩子上补习班,要么将孩子关在家里的办法来安排孩子的假期生活,而这些作法都使辛苦一学期的学生无法享受假期生活的轻松与快乐,学生普遍感到压抑与无聊,但几乎每个学生的内心都渴望能出去旅游一趟,放松身心,开阔眼界,增长知识。所以针对这种旅游消费需求进行市场开发将有非常广阔的前景。挖掘这一潜在旅游消费市场时,旅游产品的设计要重点突出教育性,提供的旅游服务要重点保证安全性,旅游收费要尽量的优惠。本文对此消费市场的开发做了初步的探讨。

Urban market development of the domestic tourism consumption of vacations of students in middle and primary schools of our country

Because parents go to work and phenomenon which nobody manage that the urban students in middle and primary schools of our country generally exist on vacation,then parents with give continuation class at the child,im- prison child method at home come vacation life to arrange child,way of doing things the make student for one term un- able to enjoy vacation light and happiness of life hard,students generally feel constrained and boring,but nearly each student's heart wishes eagerly to go out to travel once,relaxed body and mind,broaden one's outlook,increase knowledge.Direct against the travel consumption demand carry on market development have broad prospect very. While excavating the consumer market of this potential travel,the design of the travelling products wants the focal point to be outstanding and educational,tourist service that offer take key assurance security,travel,charge,want favour that try hard.Have done the preliminary discussion in development of this text to this consumer market.