| 农业产业化经营中市场营销策略探讨 |
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| 引用本文： | 周静,周虹,张德成.农业产业化经营中市场营销策略探讨[J].沈阳农业大学学报(社会科学版),2001,3(3):173-175. |
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| 作者姓名： | 周静 周虹 张德成 |
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| 作者单位： | 沈阳农业大学经济贸易学院, |
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| 摘 要： | 当前,中国农产品市场由过去的卖方市场变成了买方市场,农产品市场竞争日趋激烈,大力发展农业产业化,增强农业竞争力成为当前中国农村工作的重要任务.针对农业产业化经营中,市场营销存在的问题,以现代市场营销理论为依据,提出农业产业化经营中市场营销策略,为提高中国农业产业化经营水平提供参考.
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| 关 键 词： | 农业产业化 营销策略 市场经济 经营水平 |
| 文章编号： | 1008-9713(2001)03-0173-03 |
| 修稿时间： | 2001年6月19日 |
An approach to the tactics of operation and sale in the course of agricultural commercialization |
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| ZHOU Jing,ZHOU Hong,ZHANG De -cheng.An approach to the tactics of operation and sale in the course of agricultural commercialization[J].Social Science Journal of Shenyang Agricultural University,2001,3(3):173-175. |
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| Authors: | ZHOU Jing ZHOU Hong ZHANG De -cheng |
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| Abstract: | Abstract:At present, the agricultural product market of China has begun transforming from a buyer'a market into a seller'a one,and the market competition of agricultural products is increasingly intense. Therefore, it is already a main task of the current ruralwork of China to try to advance agricultural commercialization (or integration) and strengthen agricultural competitive power. Directedat the marketing problems existing in the course of agricultural commercialization, this paper, on the basis of modem marketing theo-ries, advances the marketing tactics in agricultural commercialization and provides some reference for improvement of Chinese agricul-tural commercialization |
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| Keywords: | Keywords: agricultural commercialization marketing tactics market economy operating level |
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