| 营销失误的诊断与治理 |
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| 引用本文： | 傅浙铭.营销失误的诊断与治理[J].深圳大学学报(人文社会科学版),2001,18(4):56-59. |
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| 作者姓名： | 傅浙铭 |
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| 作者单位： | 深圳大学管理学院, |
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| 摘 要： | 营销失误正日益成为妨碍企业成功的致命因素。为有效防止营销失误，需尽快认识营销诊断的巨大价值，建立营销病例的数据库，提供克服这些病症的解决方案和专家系统，并在全国范围内推广。
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| 关 键 词： | 企业 营销失误 营销诊断 营销病库 |
| 文章编号： | 1000-260X(2001)04-0056-04 |
| 修稿时间： | 2001年4月20日 |
The Diagnosis of Marketing Faux Pas and Its Reconditioning |
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| FU Zhe-ming.The Diagnosis of Marketing Faux Pas and Its Reconditioning[J].Journal of Shenzhen University(Humanities & Social Sciences),2001,18(4):56-59. |
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| Authors: | FU Zhe-ming |
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| Abstract: | Marketing faux pas has been increasingly becoming a barrier against enterprise successes. In order to guard against it, it is crucial to be aware of the significant value of marketing diagnoses as soon as possible so as to establish a database of marketing illness cases and supply solutions to these cases and provide an expert system, which are to be popularized all over the country. |
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| Keywords: | enterprise marketing faux pas marketing diagnosis database of marketing illness cases |
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