| 电子商务对企业定价决策的影响分析及对策 |
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| 引用本文： | 康晓东,王光明.电子商务对企业定价决策的影响分析及对策[J].南京理工大学学报(社会科学版),2003,16(4):56-59. |
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| 作者姓名： | 康晓东 王光明 |
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| 作者单位： | 南京理工大学,经济管理学院,江苏,南京,210094 |
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| 摘 要： | 互联网的普及为买卖双方实现交易提供了便利的同时,网上的价格比较侵蚀了商品的价格底线。文章分析了电子商务对企业定价的冲击,给出了“成本透明”条件下企业定价决策的若干建议。
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| 关 键 词： | 电子商务 价格比较 成本透明 定价决策 |
Reflections on the Pricing Decision about E-business |
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| KANG Xiao-dong,WANG Guang-ming.Reflections on the Pricing Decision about E-business[J].Journal of Nanjing University of Science and Technology(Social Science),2003,16(4):56-59. |
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| Authors: | KANG Xiao-dong WANG Guang-ming |
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| Institution: | KANG Xiao-dong WANG Guang-ming |
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| Abstract: | The internet popularization makes e-business much smoother, and also makes price comparisons much easier. But the internet erodes a seller's bottom line. This paper analyses some unfavorable influence of the e-business on pricing decision. The authors put forward some suggestions about pricing decision to deal with the "cost transparency". |
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| Keywords: | e-business price comparisons cost transparency pricing decision |
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