| 论徽商的文化理念 |
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| 引用本文： | 陈东林,李萍. 论徽商的文化理念[J]. 南京理工大学学报(社会科学版), 2003, 16(2): 25-29 |
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| 作者姓名： | 陈东林 李萍 |
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| 作者单位： | 1. 南京理工大学,高等教育研究所,江苏,南京210094
2. 南京理工大学,人文与社会科学学院,江苏,南京210094 |
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| 摘 要： | 徽商的兴盛、发展与徽商的文化理念有着直接的关系,徽商的文化理念主要表现为:崇尚儒家文化、信守以“诚信”为核心的商业道德、重视文化教育、追求高品位的艺术理念。
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| 关 键 词： | 徽商 文化理念 儒家文化 |
On the Cultural Ideology of the Anhwei Merchants |
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| CHENG Dong-ling,LI Ping. On the Cultural Ideology of the Anhwei Merchants[J]. Journal of Nanjing University of Science and Technology(Social Science), 2003, 16(2): 25-29 |
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| Authors: | CHENG Dong-ling LI Ping |
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| Affiliation: | CHENG Dong-ling LI Ping |
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| Abstract: | The prosperity and development of the Anhwei merchants has a direct bearing on their cultural ideology, which epitomized itself mainly in the advocate of Confucian culture, the adherence to the business virtues with credibility as its core, the importance attached to culture and education and the ideology to pursue the high-class arts. |
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| Keywords: | the Anhwei merchants cultural ideology Confucian culture |
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