迪斯尼的制胜之道

迪斯尼公司的全称为The Walt Disney Company,简称迪斯尼,取其名自创始人沃尔特.迪斯尼,总部设在美国的伯班克,主要业务包括娱乐节目制作、主题公园、玩具、图书、电子游戏和传媒网络,并以家喻户晓的米老鼠、唐老鸭等卡通明星人物和迪斯尼主题公园驰名世界。迪斯尼以创造性思维为公司的核心价值理念,以创新、质量、乐观、共享和尊重提升自己的市场核心竞争力,以精确定位和广泛的品牌延伸构建完整的产业链,以充分开发品牌价值和整合集团资源打造全球娱乐王国。因此,迪斯尼被誉为艺术产业化、大众化的先驱,是全球服务经济发展的成功典范。

The secret of Disney's victory

Disney is named after its founder Walt Disney and its headquarter is in Burbank, US. The primary activities of Disney includes entertainment programming, theme parks, toys, books, video games and media network. Disney is popular in the world for its well-known cartoon characters such as Mickey Mouse and Donald Duck and its Disney theme park. Disney takes the creative thinking as the company＇s core value idea, makes use of innovation, quality, optimism, sharing and respect to enhance the company＇s market competitiveness, takes advantage of precise positioning and brand extension to build a sound industrial chain and utilizes the fully development of brand value and the integration of group resources to create the global entertainment kingdom. Thus, Disney is honored as the pioneer of the industrial production and popularization of art and the successful model of the development of service economy.