| 关于我国银行企业的客户关系管理的思考 |
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| 引用本文： | 李彦华. 关于我国银行企业的客户关系管理的思考[J]. 中北大学学报(社会科学版), 2003, 19(3): 14-16 |
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| 作者姓名： | 李彦华 |
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| 作者单位： | 华北工学院,经济管理系,山西,太原,030051 |
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| 摘 要： | 随着我国加入 WTO和金融市场的进一步开放 ,银行业面临着来自外资银行的激烈竞争。外资银行在客户管理方面已有丰富经验 ,而到目前为止 ,我国在实施客户关系管理方面尚处于起步阶段 ,我国银行业必须尽快转变经营观念 ,加速客户管理的实施 ,以提高自身的竞争力。
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| 关 键 词： | 客户关系管理 银行企业 竞争力 |
| 文章编号： | 1009-4520(2003)03-0014-03 |
| 修稿时间： | 2003-06-10 |
Research on Customer Relationship Management in Banking Industry |
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| LI Yan-hua. Research on Customer Relationship Management in Banking Industry[J]. Journal of North China Institute of Technology(Social Sciences), 2003, 19(3): 14-16 |
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| Authors: | LI Yan-hua |
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| Abstract: | With our country's accession to the WTO and the further opening of the financial markets, banking industry is confronting the drastic competition from foreign banks. Foreign banks have abundant experience in Customer Relationship Management (CRM). Up to now, our banks are on their first step in implementing CRM and must change their operation ideas and speed up the construction of CRM to improve competition ability. |
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| Keywords: | customer relationship management banking industry competition power |
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