基于市场划分的再制造许可费对定价策略的影响

研究了基于市场划分的再制造许可费对闭环供应链定价策略的影响。考虑到再制造商具有只针对于绿色消费者进行销售的高价策略和针对于全体消费者进行销售的低价策略,基于回收量约束构建了包含一个原制造商和一个再制造商的Stackelberg博弈模型,求解两类定价策略下的最优决策。分析表明存在再制造许可费取值区间,当再制造许可费在不同的区间时,原制造商将通过在闭环供应链中的领导者地位迫使再制造商决定不同的定价策略。最后通过数值分析验证了再制造许可费的取值区间以及不同许可费时的闭环供应链定价策略和利润。

Remanufacturing Licensing Impacts on Pricing Strategies in Segmented Market

In the context of more original equipment manufacturers (OEMs) authorizes third-party remanufacturers (TPRs) remanufacturing, the remanufacturing licensing impacts on pricing strategies in segmented market is studied. According to the remanufacturer has two pricing strategies which are a high pricing strategy for green consumers and a low pricing strategy for all consumers, a Stackelberg game which is consists of a original manufacturer and a third-party remanufacturer based on recovery constraint are established, solving the optimal decisions under the two kind of pricing strategy. It shows that there is a value interval of remanufacturing license fees. When the remanufacturing license fee is in different intervals, the original manufacturer will force the manufacturer to decide different pricing strategies through the leader position in the closed loop supply chain. Finally, the value interval of remanufacturing licensing fee and the pricing strategy and profit of closed loop supply chain with different license fees are verified by numerical analysis. It is found that: Regardless of the ratio of green consumers, OEM's profits are not the highest when the remanufacturing licensing fee is too high or too low. In addition, for TPR remanufacturing pricing strategy, OEM is more likely to force remanufacturing to choose a pricing strategy with high price and unconstrained output when the remanufacturing licensing fee is higher. In summary, the research results will be helpful to improve the theory of closed-loop supply chain, and have some enlightenment on the pricing of OEM authorizes TPR remanufacturing.