考虑政府补贴与企业社会责任的两级供应链优化

企业社会责任问题日益受到管理者和研究者关注。研究随机需求下由一个供应商与一个零售商组成的分散式供应链,探讨政府补贴对供应链最优生产与社会责任投入决策的影响,并比较分析了分别由供应商与零售商主导下供应链的运作效率。结果表明,在集中式供应链中价格弹性对采购数量和企业社会责任总投入量的影响更为显著;而在分散式供应链中加入政府补贴因素,会使总收益呈现出倒U形的发展趋势,且零售商主导的分散式供应链会因政府补贴的减少表现出迅速下降的趋势;此外增加政府补贴,会使得供应商主导的分散式供应链中的供应商降低其企业社会责任投入,但对于零售商主导的分散式供应链的影响却不大。

Secondary Supply Chain Optimization with Social Responsibility Sensitive Consumption under Government Subsidy

With the development of global economy, corporate social problems become more and more prominent. Managers and researchers have begun to explore how to effectively encourage enterprises to undertake more corporate social responsibility and promote sustainable development, which has become a growing concern. In this paper, the decision problem of decentralized supply chain with government subsidy and corporate social responsibility under random demand is studied. Based on the game analysis model, a secondary supply chain composed of a supplier and a retailer is established. The influence of government subsidies on the optimal production and social responsibility input decision of supply chain is dicussed, and the supply chain efficiency under the leadership of suppliers and retailers is compared. The results show that in the centralized supply chain, the effect of price elasticity on the quantity of procurement and the total input of CSR is more prominent. When the government subsidy factor is added to the decentralized supply chain, the total income shows the trend of inverted U shape, and the retail dominated decentralized supply chain shows a rapid decline trend. And in the cost of corporate social responsibility input, increase government subsidies, in the supplier-led decentralized supply chain will enable suppliers to reduce the corporate social responsibility investment in unit products, But it has little impact on the retailers-led decentralized supply chain. By considering the optimal decision of the leader of the supply chain who considers the government subsidy in the decentralized supply chain to invest in the corporate social responsibility, the motivation of the enterprise is put forward to invest in CSR and the necessity and the optimal amount of the government subsidy. At the same time, it provides the foundation for the research on the coordination and sharing of corporate social responsibility input.