云南省旅游商品开发研究

旅游商品在区域旅游发展中占有重要地位。旅游商品开发不仅与区域旅游形象息息相关,更影响到当地的旅游收入,同时涉及到与旅游相关产业的发展。本文从旅游商品的定义和地位出发,从分析云南作为旅游大省在旅游商品开发方面存在的实际问题和云南旅游商品开发的资源条件入手,提出以重点旅游区为龙头,结合民族艺术的开发创新,开发有地域和民族特色的旅游商品系列、建立云南旅游商品生产基地的思路;提出以旅游市场的需求为导向,实现旅游商品的设计、生产、促销及效益分析的一体化的旅游商品开发体系的构想。

Study on the Development of Tourism Commodity in Yunnan

Tourism commodity plays an important role in the development of tourism industry.Exploitation of tourism commodity,closely related with the image of regional tourism,determines the income of the local tourism and has impacts on the industries related to tourism.This paper,starting with the definition and role of tourism commodity,analyzes the current problems and the available resources in the exploitation of tourism commodity in Yunnan,a province greatly dependent on tourism industry.It suggests that priority be given to the development of the key tourist zones in Yunnan so that the bases of its tourism commodity production will be integrated with regional and ethnic flavors.Moreover,the paper emphasizes that tourism must be market-oriented,and exploitation of tourism commodity must follow an integrated pattern of design,production,promotion,and effect-analysis.