| 产品定位的四圆区位法则 |
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| 引用本文： | 刘秀生. 产品定位的四圆区位法则[J]. 北京工商大学学报(社会科学版), 2004, 19(1): 5-10 |
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| 作者姓名： | 刘秀生 |
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| 作者单位： | 北京工商大学,北京,100037 |
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| 摘 要： | 本文在产品定位的四大基本要素的基础上,提出了产品定位的四圆区位法则,详细分析了其中13种状态的顾 客认同度的具体情况。最后,文章进一步对四圆区位法则的应用提出了见解。
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| 关 键 词： | 产品定位 四圆区位法则 顾客认同度 |
| 文章编号： | 1009-6116(2004)01-05-06 |
| 修稿时间： | 2003-12-01 |
Four Circles Positioning Principle in Product Orientation |
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| Liu Xiusheng. Four Circles Positioning Principle in Product Orientation[J]. Journal of Beijing Technology and Business University:Social Science, 2004, 19(1): 5-10 |
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| Authors: | Liu Xiusheng |
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| Abstract: | On the basis of four essential factors in product orientation, the article presents 4 - Circles positioning principle. It analyses the specific situation in details for 13 kinds of customer approval. Finally the article further probes into the application of the Four Circles positioning principle. |
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| Keywords: | product orientation Four Circles positioning principle customer approual |
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