试析媒介的商业化

媒介商业化已经成为目前媒介发展的一种明显现象与趋势,这种商业化实质上是媒介产业属性在新形势下的彰显和高扬.同时,由于媒介本身具有双重属性,即使在中国具体的制度环境下,媒介的文化制度属性也正在被喧嚣尘上的商业化发展趋势所冲击和挤压.在媒介双重属性相互作用、此消彼长的历史发展语境下,分析媒介商业化对新闻报道的影响与后果,探讨媒介商业化的原因和应对之策有重要的意义.

Analysis of Commercialization of the media

Commercialization of the media has been one of most obvious phenomena and trends of the development of media today. The essence of this commercializationt is the heightening and development of media industry in the new situation.Meanwhile,because of the double properties of media,the cultural and system property of media also has been pounded at and pressed against in the noise of dense media commercialization even under the specific Chinese system circumstances.Hence,according to the mutual effects of the two media properties,the emphasis of this article is the analysis of the influences of commercialization of the media on the reporting of journalism and of the reasons and Countermeasures of mercialization of the media.