| 从消费者心理谈广告创意 |
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| 引用本文： | 宋丹. 从消费者心理谈广告创意[J]. 郑州轻工业学院学报(社会科学版), 2002, 3(3): 72-74 |
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| 作者姓名： | 宋丹 |
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| 作者单位： | 河南省轻工职工大学,艺术设计系,河南,郑州,450002 |
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| 摘 要： | 随着社会经济的快速发展,消费者的心理研究已经成为现代广告设计的核心。只有把握住消费者的心理特征,满足其物质需求、健康和安全需求、价值实现需求、情感需求、审美需求等,才能科学而策略地投放广告,使其真正被消费者接纳。
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| 关 键 词： | 广告创意 消费者 心理特征 |
| 文章编号： | 1009-3729(2002)03-0072-03 |
| 修稿时间： | 2002-04-29 |
On advertising originality from the perspective of consumer psychology |
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| SONG Dan. On advertising originality from the perspective of consumer psychology[J]. Journal of Zhengzhou Institute of Light Industry(Social Science), 2002, 3(3): 72-74 |
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| Authors: | SONG Dan |
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| Abstract: | As a result of the rapid development of social economy, research into consumer psychology has be-come the core of modem advertising designs. Mentality of the consumers must be considered, including the satisfaction of the need of material, health and security, self-actualization, the emotional realization and the satisfaction of beauty. Only in this way can advertisements be put to the market scientifically and strategically, hence the real acceptance on the part of consumers. |
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| Keywords: | advertising originality consumer psychology characteristics |
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