| 老龄化社会对中老年服装产业的呼唤 |
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| 引用本文： | 韩天爽.老龄化社会对中老年服装产业的呼唤[J].吉林工程技术师范学院学报,2008,24(6):52-53. |
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| 作者姓名： | 韩天爽 |
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| 作者单位： | 天津工业大学,艺术与服装学院,天津,300160 |
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| 摘 要： | 我国目前中老年服装行业比较落后,所占市场份额严重不足,而缺乏市场竞争力,这主要是因为服装行业对中老年消费观念评估出现偏差,对中老年人社会角色的认识存在偏颇。因此,国家应加强宏观调控和引导,调整服装行业结构,加大对中老年服装研究的支持与投资力度,增加中老年服装市场的有效供给。
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| 关 键 词： | 老龄化社会 服装行业 结构调整 产品研发 |
Aged Society Calling for Mid-old People's Clothing Industry |
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| HAN Tian-shuang.Aged Society Calling for Mid-old People''s Clothing Industry[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2008,24(6):52-53. |
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| Authors: | HAN Tian-shuang |
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| Institution: | HAN Tian - shuang (Arts and Institute of Clothing Technology, Tianfin Industrial University, Tianfin 300160, China) |
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| Abstract: | At present, our mid - old people＇s clothing industry legs behind, lacks of competitive power, the reasons for these are that clothing industry makes deviational evaluation on mid - old people＇s consumption idea, deviational cognition on mid- old people＇s social actors and so on. The article puts forward some measures. |
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| Keywords: | aged society clothing industry structural adjustment product development |
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