| 体验营销：位置业务发展的助推器 |
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| 引用本文： | 王凌芳,唐守廉,肖杨. 体验营销：位置业务发展的助推器[J]. 电子科技大学学报(社会科学版), 2006, 8(4): 1-5 |
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| 作者姓名： | 王凌芳 唐守廉 肖杨 |
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| 作者单位： | 北京邮电大学,北京,100876 |
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| 摘 要： | 体验营销已经成为21世纪重要的营销理念,位置业务在移动通信中的重要作用也将日益显现,将体验营销的高体验性和位置业务的高实用性紧密结合起来,会对位置业务的发展产生巨大影响,并进一步拓展移动通信业务的发展空间。文章首先介绍了体验营销在国内外的发展情况,随后突出了其对电信行业的重要作用,最后通过对位置业务特点的分析,提出了如何在今后位置业务中发展体验营销的策略。
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| 关 键 词： | 体验营销 位置业务 策略 移动通信 |
| 文章编号： | 1008-8105(2006)04-0001-05 |
| 修稿时间： | 2005-12-21 |
Experience Marketing: The Roll Booster for LBS |
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| WANG Ling-fang,TANG Shou-lian,XIAO Yang. Experience Marketing: The Roll Booster for LBS[J]. Journal of University of Electronic Science and Technology of China(Social Sciences Edition), 2006, 8(4): 1-5 |
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| Authors: | WANG Ling-fang TANG Shou-lian XIAO Yang |
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| Affiliation: | Beijing University of Posts & Telecommunications Beijing 100876 China |
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| Abstract: | Experience marketing has become a main marketing idea in this century.LBS acts as a very important role in mobile communication.It is useful to bands the experience marketing together with LBS.Only in this way could LBS has a very excellent future.This essay analyzes some things such as the experience marketing,the character of LBS and at last puts forward some strategy about the experience marketing in LBS. |
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| Keywords: | experience marketing LBS strategy mobile communication |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
