散与凝聚:“世界温州人”文化认同的独特性

“世界温州人”概念来源于温州文化软实力研究语境.其文化认同的独特性表现为:价值取向是回溯文化母体,从内外温州人互动中凝聚区域发展的民心；构成地域文化“离散”后认同的文化力是内驱力和危机感并存的；地域文化“凝聚”效应需要确立范畴化概念,利用温州地域文化的潜能,培育“案例温州”,增强认同效应；同时还必须保持“根文化对策”和“在地化”文化认同的统一,以维护世界温州人的国际形象.

Dispersing and Condensing:Peculiarity of "World Wenzhounese" Cultural Identification

The concept of "World Wenzhounese" originates from the research context of Wenzhou cultural soft power.The peculiarity of its cultural identification presents that the value orientation looks back upon the matrix culture and people’s common aspiration for regional development is condensed through the interactions among Wenzhounese at home and abroad.The intrinsic force and sense of crisis co-exist in the cultural power identified after regional cultures.The "condensing" effects of regional cultures need to be clearly categorized,and exploit the potential of Wenzhou regional cultures to cultivate "cases of Wenzhou" and enhance the identification effects.Meanwhile,"root culture countermeasures" and "localized" cultural identification should be unified to vindicate the international image of world Wenzhounese.