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需求分析下的高校商务英语CBI教学“内容”选择
引用本文:王伟.需求分析下的高校商务英语CBI教学“内容”选择[J].北京化工大学学报(社会科学版),2014(1):73-77.
作者姓名:王伟
作者单位:西安外国语大学商学院,陕西西安,710128
基金项目:西安社科规划基金项目“西安高校特殊用途英语CBI教学模式研究”(项目编号13Y02)的部分成果
摘    要:CBI教学理念自20世纪90年代开始受到广泛的关注,这一源于交际教学法的教学理念与ESP教学有着密切的关系,为当前不断深化的商务英语教学法研究提供了理论支持。该研究建立在CBI教学的优越性基础上,从社会的客观需求、学生的客观缺乏以及主观需求方面来分析,指出商务英语CBI中的内容应该是动态的、分层级的,以适应不同培养目标和不同学习者的需要,并提出了实施这一教学法带来的挑战。

关 键 词:需求分析  CBI  商务英语  内容

Adaptive “Content” in CBI for Business English Teaching in Chinese Universities Based on Needs Analysis
Wang Wei.Adaptive “Content” in CBI for Business English Teaching in Chinese Universities Based on Needs Analysis[J].Journal of Beijing University of Chemical Technology:Social Sciences Edition,2014(1):73-77.
Authors:Wang Wei
Institution:Wang Wei (Xi' an International Studies University,Xi ' an Shanxi710128,China)
Abstract:CBI has been put into practice since the 1990s and this new orientation within the Communicative Language Teaching has close relevance with ESP as this instruction provides a theoretical framework for Business English teaching. Based on the well-researched advantages of CBI, this paper addresses the objective and subjective needs in CBI for Business English teaching, proposing a dynamic and adaptive content selection in Business English teaching in order to meet different objectives and the needs of different learners. The challenges brought by implementation of CBI are summarized.
Keywords:need analysis  CBI  Business English  content
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