| 试论商业银行客户满意关系的维护 |
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| 引用本文： | 卢海燕.试论商业银行客户满意关系的维护[J].淮海工学院学报(社会科学版),2010,8(9):11-13. |
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| 作者姓名： | 卢海燕 |
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| 作者单位： | 连云港广播电视大学文经系,江苏连云港222000 |
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| 摘 要： | 银行的经营不仅仅应该被看成是一个服务的过程,而应被看成是一个让客户满意的过程。通过对银行客户满意关系现状分析和相互之间规律性的探讨,寻求维护客户满意关系的方法,努力保持客户的满意度,以保证商业银行持久利润的来源。
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| 关 键 词： | 商业银行 客户满意 现状 对策 |
On the Maintenance of Customer Satisfaction in Commertial Banks |
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| LU Hai-yan.On the Maintenance of Customer Satisfaction in Commertial Banks[J].Journal of Huaihai Institute of Technology,2010,8(9):11-13. |
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| Authors: | LU Hai-yan |
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| Institution: | LU Hai-yan(Department of Humanities and Economy,Lianyungang Radio and Television University,Lianyungang 222000,China) |
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| Abstract: | Bank management should be seen not only as a service process,but as a process to make customers satisfied.This paper discusses the relationship between banks and customers’satisfaction and the regularity therein,aiming at finding ways to maintain customers’high satisfaction and ensuring commercial banks’continuous profits. |
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| Keywords: | commercial banks customer satisfaction current situation solutions |
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