Making Strategic Communications Work to Prevent Elder Abuse

ABSTRACT

With more and more noise hitting the public, more tasks to accomplish, and limited resources, elder abuse prevention organizations must speak with one voice and act in solid partnership. This article touches on processes, systems, procedures, and resources necessary to develop strategic communications plans that are single in strategy and consistent in objectives and image. While the problem of elder abuse has been primarily covered in the academic and health professional press, this article focuses on the usage of mainstream marketing and communications principles to offer suggestions on how to achieve broad national awareness of the issues.