论新闻报道的社会坐标功能

新闻传媒对一个社会、一个民族的价值观念、道德准绳的确立作用巨大,就观念参照来讲,其主流媒体所起到的社会心理定位的坐标功能是不容忽视的.如人物报道群体模式可以形成社会人格的参考坐标;灾难性报道的真实传播可以唤起人性的关爱情感,而组成道德伦理坐标;纪实性报道则可以形成社会的价值观坐标.正由于新闻报道对人群的社会价值定位有着这种不容忽视的坐标功能,就要求我们新闻工作者在讲究符合传播规律的同时,更要高度重视它的价值引导和道德取向.

On Social Coordinate Function of News Report

The news media plays great role in establishing the concept of value and moral criterion of a society or a nation . To value reference, the coordinate function of social psycological localization brought about by the mainstream media, should not be ignored. For instance, the group model in character individuality; the real news report of catastrophe that may arouse some extreme loving care affection of human nature, and form social ethics coordinate function; the actual events report that may form corrdinate of social values. It requires our newsreporters to attach great importance to news-reports' value guidance and moral orientation as well as to abide by propagating lawdue to newsreports' coordinate function and human social value localization.