| 论饭店营销策略中的文化营销 |
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| 引用本文： | 王素珍,徐雅静. 论饭店营销策略中的文化营销[J]. 渤海大学学报(哲学社会科学版), 2006, 28(5): 82-85 |
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| 作者姓名： | 王素珍 徐雅静 |
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| 作者单位： | 1. 渤海大学,旅游学院,辽宁,锦州,121013
2. 锦州市第十三中学,辽宁,锦州,121000 |
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| 摘 要： | 随着知识经济时代的到来和企业竞争的加剧,文化因素逐步渗透并贯穿于饭店营销活动之中。现代经济的发展要求在饭店营销活动的各个环节中要渗入浓郁的文化气息,以满足旅游者不断增长的文化需求,因此,文化营销日益成为饭店业界关注的话题。
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| 关 键 词： | 文化营销 市场定位 产品 促销 |
| 文章编号： | 1672-8254(2006)05-0082-04 |
| 修稿时间： | 2006-01-15 |
On culture marketing in hotel marketing strategies |
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| WANG Su-zhen,XU Ya-jing. On culture marketing in hotel marketing strategies[J]. Journal of Bohai University:Philosophy and Social Science Edition, 2006, 28(5): 82-85 |
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| Authors: | WANG Su-zhen XU Ya-jing |
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| Abstract: | With the caning of knowledge economy and the fierce enterprise competition, culture gradually goes into hotel marketing activities. The growth of modem economy calls for the joining of culture into hotel marketing so as to meet the needs of tourists. So,cultural marketing has been paid much attention to by hotel management. |
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| Keywords: | culture marketing market orientation product promote |
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