| 国内旅游商品市场开发的若干启示——基于游客购物倾向分析 |
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| 引用本文： | 隋丽娜,苟翠屏. 国内旅游商品市场开发的若干启示——基于游客购物倾向分析[J]. 贵州工业大学学报(社会科学版), 2006, 8(6): 54-56 |
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| 作者姓名： | 隋丽娜 苟翠屏 |
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| 作者单位： | 1. 浙江工商大学旅游学院,浙江,杭州,310027
2. 西南大学历史文化与旅游学院,重庆,400715 |
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| 摘 要： | 旅游商品的市场开发应该以需求为导向。游客购物倾向模型揭示了旅游商品需求的主要决定因素,主要包括相对价格、商品的特色、税率以及销售策略等。据此,本文认为可以从设计、生产、销售和行业管理等方面入手,来进行旅游商品市场的深度开发,并给出了若干启示性建议。
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| 关 键 词： | 旅游商品 购物倾向 市场开发 |
| 文章编号： | 1009-0509(2006)06-0054-03 |
| 修稿时间： | 2006-10-28 |
Inspiration for Developing Domestic Tourism Goods Market——An analysis of tourists'''' buying-propensity |
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| SUI Li-na,GOU Cui-ping. Inspiration for Developing Domestic Tourism Goods Market——An analysis of tourists'''' buying-propensity[J]. Journal of Guizhou University of Technology(Social Science Edition), 2006, 8(6): 54-56 |
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| Authors: | SUI Li-na GOU Cui-ping |
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| Abstract: | The development of the market for tourism goods should be demand-oriented.The buying- propensity model indicates the main factors deciding the demand for tourism goods,including relative price,characteristics of tourism goods,tax rate and marketing strategy.The article holds that the deep development of tourism market should start from its designing,producing,distributing and industry reg- ulation.Some instructive suggestions are also put forward. |
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| Keywords: | tourism goods buying-propensity market development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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