旅游景点公示语英译现状调查与分析——以镇江市6家公园为例

公示语是一种具有感召力的文本，意在促使读者按照文本预期意图做出反应；旅游景点公示语是景点管理机构与游客对话的重要手段和渠道。镇江是江苏省重点旅游城市之一，景点公共标识都会使用英语译文。选取镇江市6家公园的公示语英译为个案，通过实地采集大量语料对旅游景点公示语英译的现状进行调查，分析产生错误的原因并提出相应的改进建议。

On Investigation and Analysis of the Tourism Signs and Their Translation——A Case Study in Six Parks of Zhenjiang

Public signs have vocative function which is attempted to call upon the readership to act in the way intended by the text.Public signs in the scenery spots are important means and channels for administrative institutions to speak to the tourists.Zhenjiang is one of the important tourist cities in which public signs are commonly seen in English translation versions.Hence we take six parks in Zhenjiang as the case to study through which the paper presents several suggestions on how to improve the English tran...