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房地产企业诚信建设探析
引用本文:易世志,路兴欣. 房地产企业诚信建设探析[J]. 重庆交通学院学报(社会科学版), 2006, 6(2): 61-64
作者姓名:易世志  路兴欣
作者单位:重庆交通大学财经学院 重庆400074
摘    要:诚信是商业伦理的基本要求,是市场经济的基石。从房地产企业自身角度分析房地产企业诚信缺失的主要表现及其原因,并探讨房地产企业诚信建设的对策。

关 键 词:房地产  诚信  原因  对策
文章编号:1009-9794(2006)02-0061-04
修稿时间:2005-10-26

Analysis of How to Construct Honesty for the Enterprise of Real Estate
YI Shi-zhi,LU Xing-xin. Analysis of How to Construct Honesty for the Enterprise of Real Estate[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2006, 6(2): 61-64
Authors:YI Shi-zhi  LU Xing-xin
Abstract:Honesty is the basic demand for business ethic.And it is also the footstone for market economy.The main behavior and its reasons are analyzed from its own angle that the enterprises of real estate break their words.The countermeasures about the enterprises of real estate construction honesty are also discussed.
Keywords:real estate  honesty  cause  countermeasure
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