Strategic planning for research and development |
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Authors: | Th Bemelmans |
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Institution: | Eindhoven University of Technology, Bedrijfskunde Department, P.O. Box 513, Eindhoven, Netherlands |
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Abstract: | This paper examines the need for and the difficulties in implementing strategies for planning the research and development activities of a company. The author does not accept that research planning reduces creativity, though he is of the view that planning's exclusive concentration on economic aspects of a company's activities, such as turnover or profit, can lead to erroneous decisions in the research and development field. This paper outlines a number of specific and explicit research strategies which can be followed, and relates them to the company's strategic objectives. Furthermore, the author explicitly categorizes different types of research and comments upon the relevance of strategic planning to each. |
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