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Bank management and strategic planning for the 1980s
Authors:JBarry Mason  Morris L Mayer
Institution:1. J. Barry Mason is the Board of Vistors Research Professor, Graduate School of Business, The University of Alabama, Alabama 35486, U.S.A.;2. Morris L. Mayer is a Professor at the Graduate School of Business, The University of Alabama, Alabama 35486, U.S.A.
Abstract:This paper examines a number of important issues facing banking in the 1980s. The authors maintain that banking has been managing primarily by crisis, and this 'simply cannot be the operating norm'. The paper analyses a number of selected issues facing bank management in 1978 and the perceptions of bank managers about those issues vs their probable importance in 1985; furthermore, the paper examines likely operating strategies which will be required as effective responses to emerging environmental realities. Through examining the competitive realities for 1985 this paper, as have many others recently, broadens the context within which planning in banking will perhaps take place in the future.
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