Social forecasting in U.S. corporations—a survey |
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| Authors: | Kenneth E Newgren Archie B Carroll |
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| Institution: | 1. Kenneth E. Newgren (Ph.D.—University of Georgia) is Assistant Professor of Management in the School of Business at Florida State University, USA;2. Archie B. Carroll (D.B.A.— Florida State University) is Professor of Management and Associate Dean in the College of Business Administration at the University of Georgia, Athens, Georgia 30602, U.S.A. |
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| Abstract: | It has long been suggested that a firm's social responsiveness is a function, in part, of the state of the economy. Could it be that corporate social involvement is only feasible when the economy is healthy? Data from 183 major corporations suggests that via social forecasting, social responsiveness is: (A) a vital part of many corporations' strategic planning efforts, (B) not de-emphasized, but possibly encouraged, during down turns in the economy, and (C) receiving greater attention each year by numerous corporations. |
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