| 我国企业奥运营销路径的选择 |
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| 引用本文： | 李旋.我国企业奥运营销路径的选择[J].贵州工业大学学报(社会科学版),2008(3). |
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| 作者姓名： | 李旋 |
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| 作者单位： | 贵州大学经济学院; |
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| 摘 要： | 奥运营销是当今世界上非常流行的营销手段,成为企业提升品牌竞争力的有效途径。面对即将来临的2008年北京奥运会,我国企业可谓是商机无限,但与国外企业同台竞争,怎样利用好奥运营销这一平台来实现企业的品牌飞跃?现就这一问题进行分析并提出企业在进行奥运营销时应当采取的策略。
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| 关 键 词： | 品牌竞争力 “奥运营销” 营销策略 |
The Analysis on Strategy of Olympic Marketing about Chinese Companies |
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| LI Xuan.The Analysis on Strategy of Olympic Marketing about Chinese Companies[J].Journal of Guizhou University of Technology(Social Science Edition),2008(3). |
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| Authors: | LI Xuan |
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| Institution: | LI Xuan(College of Ecnomics,Guizhou University,Guiyang 550025) |
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| Abstract: | Olympic Marketing is a very popular marketing strategy in the modern time.It's an effective way to make the brand of the company more famous.Faced with the Beijing Olympic Games in 2008,the Chinese companies will have many business opportunities to gain much.But how can they make good use of it to advance the brand competitive power? This paper is to analyze the problem and give some pieces of suggestion for the Chinese companies. |
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| Keywords: | Brand Olympic Marketing Strategy |
| 本文献已被 CNKI 等数据库收录！ |
