| 文化与商业的双重胜利--管窥《那山那人那狗》在日本的成功 |
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| 引用本文： | 陈思宇,景冉.文化与商业的双重胜利--管窥《那山那人那狗》在日本的成功[J].西华大学学报(哲学社会科学版),2006,25(3):35-38. |
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| 作者姓名： | 陈思宇 景冉 |
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| 作者单位： | 西安交通大学外语部,陕西,西安,720049 |
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| 摘 要： | 从文化和商业两个角度,通过社会成因、审美传统和影片发行策略等层面的考察来浅析《那山那人那狗》在国内与日本不同境遇的成因,并在揭示影片的人文内涵的同时探讨了中国电影发行策略上的不足。
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| 关 键 词： | 那山那人那狗 社会成因 审美传统 发行策略 |
| 文章编号： | 1672-8505(2006)03-0035-04 |
| 修稿时间： | 2005年11月3日 |
Double Victory of Culture and Commerce--A view on the Success of The Postman in the Mountains in Japan |
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| Chen Si-yu,Jing Ran.Double Victory of Culture and Commerce--A view on the Success of The Postman in the Mountains in Japan[J].Journal of Xihua University:Philosophy & Social Sciences,2006,25(3):35-38. |
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| Authors: | Chen Si-yu Jing Ran |
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| Abstract: | This paper discusses the causes of the different circumstances encountered by The Postman in the Mountains at home and in Japan culturally and commercially in terms of social factors,aesthetic tradition and marketing strategy etc.It also reveals the humane and cultural connotation of this movie as well as explores the insufficiency in marketing strategy of Chinese movies. |
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| Keywords: | The Postman in the Mountains social factors aesthetic tradition marketing strategy |
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