| Cultural Variables and International Business |
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| 作者姓名： | Miao Xian |
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| 摘 要： | IntroductionCulturegivesanindividualananchoringpoint,ani dentity ,aswellascodesofconduct (MichaelR ,Iikka ,andMichaelH 2 0 0 2 :33) .Ofmorethan 16 0definitionsofculture (AlfredandClyde 1985 :11) ,mostagreeonsomebasicprinciples ,butthereisalotofvariationonthedetails .Cultureisalsomultidimensional ,consistingofanumberofcommonelementsthatareinterdependent.Thedifferencesinculturehaveanimportantimpactonmanyaspectsofamultinationalcompany’sactivity .Thispaperwillmainlydiscusstheeffectofsomeofthe…
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Cultural Variables and International Business |
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| Miao,Xian.Cultural Variables and International Business[J].Journal of Inner Mongolia Polytechnic University(Social Sciences Edition),2004(1). |
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| Authors: | Miao Xian |
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| Institution: | Foreign Language College Inner Mongolian University of Technology |
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| Abstract: | By analyzing a set of dynamic variables of culture, this paper reaches the conclusion that there is a link between successful global business and cultural awareness and sensitivity. |
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| Keywords: | relation cultural variable international business |
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