| 企业动态联盟的风险因素及评价研究 |
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| 引用本文： | 彭本红,孙绍荣,沈运红.企业动态联盟的风险因素及评价研究[J].上海理工大学学报(社会科学版),2006,28(1):39-43. |
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| 作者姓名： | 彭本红 孙绍荣 沈运红 |
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| 作者单位： | 上海理工大学管理学院 上海200093 |
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| 基金项目： | 中国科学院资助项目;上海市重点基础研究项目 |
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| 摘 要： | 根据动态联盟特性,分析了联盟的各种风险因素.针对联盟风险的模糊性和复杂性,建立了多伙伴、多目标联盟风险评价的模糊线性分配模型,并用实例进行了说明.这种方法能较好地将定性和定量相结合,具有实用性和可操作性.
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| 关 键 词： | 动态联盟 风险 模糊线性分配模型 |
Study on risk identification and appraisal of dynamic alliance |
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| PENG Ben-hong,SUN Shao-rong,SHENG Yun-hong.Study on risk identification and appraisal of dynamic alliance[J].Journal of University of Shanghai For Science and Technilogy(Social Science),2006,28(1):39-43. |
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| Authors: | PENG Ben-hong SUN Shao-rong SHENG Yun-hong |
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| Institution: | College of Management, University of Shanghai for Science and Technology, Shanghai 200093, China |
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| Abstract: | The special risk factors were analyzed in the dynamic alliance,an identifying framework was presented,and some risks were probed in the article.According to the complexity and fuzziness of(alliance) risk,a linear assignment model of fuzzy multiobjectives manypartners decisionmaking was built up.The example illustrates that the approach can consider the combined analysis of quality and quantity.The method is practical and feasible and a new thought is proffered to the risk analysis and(evaluation) of dynamic alliance. |
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| Keywords: | dynamic alliance risk fuzzy linear assignment model |
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