产品组合决策模型的适用性比较分析﹡

目前广泛使用的产品组合决策模型包括矩阵模型和定量模型两大类别。二者各有其使用价值,其中矩阵模型更适合做产品组合经营战略选择的工具,而定量模型特别适合投资组合的投资优先顺序的确定决策。但是传统产品组合决策定量模型及其现代使用的作业成本法和约束理论都存在一定缺陷而影响其使用效力。为了使决策定量模型更为合理化和适用化,尚需综合考虑产品的市场受欢迎度和不受欢迎产品的处理成本等综合市场竞争因素,优化决策模型,使改进后的决策模型更适应强烈市场竞争下的企业产品组合决策。

Comparative Analysis on Applicability of Product Portfolio Decision-making Model

Product portfolio decision-making model using now includes Boston Matrix and quantitative models and each model has its practical value. Boston Matrix is adaptable to operation strategy choice of product portfolio and quantitative models are fit for priorities choice of product investment portfolio. But traditional decision-making model of product portfolio and Activity-based Costing and Theory of Constraints all have certain defects, which affect their practical efficacy. To make the model more rational and applicable, it is essential to consider the synthesis market competition factors of product welcomed degree in market and processing costs of unwelcomed products to optimize the decision-making model, which can be more applicable for enterprise decision-making of product portfolio in highly competitive market.