媒介社会学的思想与学术

作为一个交叉领域，媒介社会学似乎时刻都需要界定自身。“同心圆”意象有助于把握媒介社会学的知识和学术状况，激发理论、方法与议题层面的对话。传播学百科和社会学手册中对媒介社会学的概括，构成了有趣的对照，也揭示出媒介研究视角和社会学视角下“媒介社会学”的内在差异和张力。在媒介社会学的理论资源中，既有“思想”也有“学术”，但重要的并非所谓“思想与学术之争”，或者在二者之间选边站，而是如何从“思想”中找回活生生的“学术”，持续不断地叩问思想或经典及其背后的假设，进而探讨媒介的社会逻辑与社会的媒介逻辑的交错。

Reconnecting social thoughts with scholarship in media sociology

As an interdisciplinary field， media sociology is in constant need of defining and redefining itself. This essay employs“concentric circles” to capture the institutional and intellectual state of media sociology and stimulate dialogues at the theoretical， methodological， and topical levels. It then compares two entries in an encyclopedia of communication and a sociology handbook， revealing the inherent tension between different disciplinary perspectives or approaches to media sociology. This essay ends with a brief discussion on reconnecting social thought and scholarship in media sociology to retrieve live scholarship from thought， continuously problematize classics and their assumptions， and examine the intertwining of medias social logic and societys media logic.