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网络小说接受的程式化现象
引用本文:夏秀.网络小说接受的程式化现象[J].南京邮电大学学报(社会科学版),2019,21(1):51-58.
作者姓名:夏秀
作者单位:济南大学 文学院,山东 济南250022
基金项目:国家社科基金特别委托项目“中华传统文化的创造性转换与创新性发展”(15@ZH016)
摘    要:艺术接受程式化是指受众倾向于按照既有的心理模式或思维定势接受作品,受众的接受动机主要为消遣、娱乐,接受状态比较被动,接受效果主要为表层愉悦。当下网络小说接受的程式化现象主要表现为三个方面,即内容选择类型化、关注热点快速更替和接受视角单一化。网络小说接受的程式化现象是由复杂的社会条件和受众固有的接受心理决定的,有其存在的正当性与合理性,但其对艺术的负面效应也不应忽视。

关 键 词:网络小说  艺术接受  程式化

Fixed mode of the acceptance of online novels
Institution:School of Literature, Jinan University, Jinan 250022, China
Abstract:The fixed mode of the acceptance of art means that audience tends to accept works according to existing psychological models or mindsets. Motivated mainly by recreation and entertainment, the acceptance is relatively passive with superficial pleasure most of the time. At present, the fixed acceptance of online novels takes three major forms, namely: type centered in content selection, focusing on a rapid change of headlines, and a monopolized accepting perspective. This phenomenon is determined by complicated social conditions and the inherent accepting psychology of the audience. It has the legitimacy and rationality, but its negative effects on art should not be ignored.
Keywords:online novel  art acceptance  fixed mode
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